Tom Holland’s Spider-Man has always been good at breaking records, but Spider-Man: Brand New Day has done something that seemed impossible — its trailer hit one billion views in four days, becoming the first ever to do so. Released March 17 by Sony, the trailer detonated online like nothing before it, rewriting the benchmarks for film promotion in a single week.
The journey from impressive to historic is measured in numbers. Spider-Man: No Way Home had set a 24-hour trailer record of 355.5 million views, which was later beaten by Deadpool & Wolverine‘s 365 million. Brand New Day demolished both with 718.6 million views on day one, while also outrunning Grand Theft Auto VI‘s 475 million record from outside the film industry.
By Tuesday, WaveMetrix confirmed the overall count had crossed 1.1 billion — the first time any trailer in history had entered ten-digit territory. The figure is expected to keep growing ahead of the film’s theatrical debut in July. For Sony and the MCU, the reception is a powerful endorsement of the creative direction chosen for Peter Parker’s continuing story.
What made fans stop and watch — repeatedly — was the emotional devastation at the trailer’s core. Peter Parker is no one to the people who once meant everything to him. MJ doesn’t know his face. Ned doesn’t know his name. And yet he still finds the courage to fight, with only Bruce Banner/Hulk’s cautious support to lean on.
Spider-Man: Brand New Day opens July 31 under the direction of Destin Daniel Cretton. The script comes from Chris McKenna and Erik Sommers. The cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. India gets the film in six languages.